Sunday, October 6, 2019
The Prostitution Problem (responses) Assignment Example | Topics and Well Written Essays - 250 words
The Prostitution Problem (responses) - Assignment Example I therefore concur with the response that a double standard exist over the prostitution problem and that the society has forced women into prostitution by establishing them as weaker people who are vulnerable to menââ¬â¢s manipulations. The response is comprehensive and its inference to the contemporary environment is valid because literature shows that despite numerous sources of power that women can use, especially in domestic set ups against male dominion, women still find themselves vulnerable. Men retain financial responsibility in families and their higher economic potential creates power over their married partners and other women who may be desperate for financial support. Factors such as religious and cultural values also undermine possible sources of power that women could use counter male influence. Consequently, women remain tools for manipulation by men and their best alternative is to take capitalistic advantage of menââ¬â¢s sexual needs. This establishes the basis of prostitution even in the contemporary despite better economic environment for women (Ghanim
Saturday, October 5, 2019
Mobile Computing and Social Networks Essay Example | Topics and Well Written Essays - 2500 words
Mobile Computing and Social Networks - Essay Example The application can snap pictures of the accident and attach them to the claim data and upload the claim information to a server. This reduces the length of time to process a claim filed this way. Nationwide competitors have followed suit and developed iPhone, iPad, and Android applications of their own. Policyholders can receive messages via Facebook or Twitter.à Other business processes that have been reengineered as a result of mobile computing include Quick Response (QR) codes which have replaced one-dimensional bar codes. They are read using mobile devices, accepting credit card payments from an iPhone, iPad or Android device, depositing checks using an iPhone without visiting a bank, and many more.à Several surveys have come to general conclusions that applications like Facebook are raising as essential application development platforms. Many others find Google to be more significant in this regard. Considering the mobile computing platforms, Apple seems to be the leader in the market (Vizard, 2012). The present study focuses on mobile computing and social networks learning about their effectiveness, challenges, methods and applications as influencing the lives of all human beings. Mobile Based Applications: Effectiveness and Efficiency: Different companies are in the present times trying to organize for innovative mobile applications that exhibits the feature of geo-location. It is a technology that uses data available from the mobile device of an individual and identifies their exact location at a particular point of time. These days this feature can be found in almost all mobile devices particularly enhanced in the Smartphones that enable GPS (Global Positioning System) such as iPhone, Droid and others. The benefits of geo-marketing have already been identified. These applications enable discounts and promotions to the users when they make the purchases and in turn also provide them real time valuable data based on the preferences of the customers. This data may be put together with the profile of a customer providing a personalized experience (Jaiswal, n.d., p.1). Location-aware applications can also be combined with the social media platforms that permit third-party developers to incorporate geo-location apps into their service. This requires lesser technological investment and a company can control the capabilities of the platform services ââ¬â like Facebook ââ¬â to advance its marketing approaches by letting them to provide local information and publicity. ââ¬Å"For example, Booyah, a ââ¬Å"location-based video-game company,â⬠is the creator of myTown, one of the most popular iPhone apps. The company recently launched InCrowd, a location-aware app built on Facebook Places technology, which lets users interact with friends and share posts in real-time in real-world locationsâ⬠(Jaiswal, n.d., p.2). However, although the technology proves to be beneficial, there are certain concerns amongst the customers in regard to the privacy around the use of the apps particularly concerning the collection of the location data, spamming by advertisements, and other associated factors (Jaiswal, n.d., p.3). With the GPS systems being available in the mobile handling devices in the recent times, the use of systems based on location have become more popular. The most recent ââ¬Å"
Friday, October 4, 2019
Enzyme Inhibitors in Breast Cancer Therapy Coursework
Enzyme Inhibitors in Breast Cancer Therapy - Coursework Example Among all of the different types of cancer, breast cancer is the highest cause of death in women between the ages 20 and 59, having been responsible for 32 percent of all new cancer cases in 2003. In most patients, the metastases at distant sites of the body become the main cause of death. The rates of metastasis and mortality in breast cancer patients have recently decreased with the aid of early diagnosis by mammographic screening and the implementation of adjuvant therapy. Aromatase inhibitors may be used as adjuvant therapy, first-line, second-line or even third- line therapy (Cunnick et al 2001). Third-line therapy uses the medicine if patients relapse after the second treatment, which followed an initial treatment. Adjuvant therapy, on the other hand, aids in the eradication of breast tumor cells that might have already metastasized to different organ systems by the time of diagnosis. Cancer cells are characterized as having the ability to be viable under stressful conditions. Growth and survival factors activate a variety of intracellular signal transduction pathways; these pathways play a critical role in the regulating growth, differentiation, and senescence, and have been found to prevent apoptosis under many circumstances (Ripple et al 2005). The ability of cancer cells to metastasize to other organ systems results in smaller chances of curing the disease. Common phenotypes of metastatic cancer cells have been found to be (1) unregulated growth and survival, (2) decreased cell to cell adhesion, (3) increased ability in degrading the extracellular matrix, and (4) increased motility (Zhang et al 2005). Cancer cells have been found to possess altered apoptosis signals, which are transduced by the p53 tumor suppressor gene. The said gene regulates the expression of multiply apoptosis-inducing proteins that act upon the mitochondria. Normal cells are induced to apoptosis through the intrinsic pathway, where cytochrome c is released from the mitochondria. The liberated cytochrome c binds to apoptotic protease, activating dactor-1 (apad-1), which assembles into an oligomer called the apoptosome. The apoptosome then recruits and activates caspase-9, which triggers a proteolytic cascade, resulting in cell death. In cancer cells, excessive mitotic signals activate the intrinsic pathway, as a result of mutations within signaling pathways (Mashima et al 2005; Ripple et al 2005).
Thursday, October 3, 2019
Organized Crime in the Windy City Essay Example for Free
Organized Crime in the Windy City Essay Known for its long period of criminal activity and rise to becoming one of the strongest crime entities, the Chicago Outfits are one of the most notorious and infamous organized groups that had ever hit Chicago. From the time it rose from Mike McDonald to the fall of Al Caponeââ¬â¢s Chicago, this group has successfully continued to grow and rein the streets of Chicago. The structure of this group and criminal activities have made a dent if Americaââ¬â¢s society. According to Michael Maltz, ââ¬Å"An organized crime is a crime in which there is more than one offender, and the offenders are and intend to remain associated with one another for the purpose of committing crimes. â⬠(Abadinsky 2) and according to Donald Cressey it is ââ¬Å"any crime committed by a person occupying, in an established division of laborâ⬠¦.. includes at least one position for a corrupter, one position for a corruptee, and one position for an enforcer. â⬠(Abadinsky 2) and even the Federal organized Crime Control Act of 1970 attempts to define what is organized crime is. They broke it down into eight attributes that include and not limited to the following: no political goals, hierarchical, limited/exclusive membership, unique subculture, perpetuates itself, use of violence, monopolistic and governed by explicit rules and regulations. However the term is defined, all three prove that it is a group of more than one individual working together to commit a series of crime that is done in a matter that is planned out. The structure on organized crime in Chicago is based on the group called the ââ¬ËChicago Outfitsââ¬â¢ which are made up of ââ¬Ëmadeââ¬â¢ members. According to Lindberg, ââ¬Å"the term ââ¬Ëmadeââ¬â¢ comes from La Cosa Nostra terminology and requires a blood ritual. This included Italian bloodlines, sponsorship and support of high-ranking members in a complicated process. â⬠(Lindberg) And through this blood ritual, ââ¬Ëmadeââ¬â¢ guys who are sponsored by current captains of La Cosa Nostra bring in the one being sponsored. The blood ritual that they mentioned is exactly what it means, a ritual that requires blood. ââ¬Å"They prick your trigger finger and make it bleed, and then they put a little piece of paper; they set it on fire and you burn it in your hand, and you repeat after them that you will never betray La Cos Nostra, or you will burn like the paper is burning in your hand. Your life does not belong to you anymore; your life belongs to them. â⬠(Abadinsky 86) Membership into the crime group is exclusive only to family members of the fatherââ¬â¢s side that can range from immediate members to distant members, but as long as they have blood ties to the boss, this secures the possibility of undercover agents infiltrating the family crime group. The ââ¬Ëmadeââ¬â¢ guys hold senior advisory status while everyone else is a worker. Unlike the organized crime groups in New York, Chicago crime groups are more cooperative with other groups that are usually dominated by Italians. The structure of Chicagoââ¬â¢s crime groups is based off of the Patron-Client network which ââ¬Å"consists of a collection of connected points or juncturesâ⬠. Bibliography Abadinsky, Howard. Organized Crime, St. Johnââ¬â¢s University, ninth edition Lindberg, Kirsten, Petrenko, Joseph, Gladden, Jerry, Johnson, Wayne A. Mar98, Traditional Organized Crime in Chicago. , International Review of Law, Computers Technology, 13600869, Vol. 12, Issue 1.
Wednesday, October 2, 2019
BIC Cello Pens Company Analysis
BIC Cello Pens Company Analysis CELLO WRITING INTRUMENT CONT. PVT. LTD A Quote by me For th All Mighty PEN: ââ¬Å"This pen will seem to be a very simple one but it is for all those who signature with pride and dignity the one who kisses it saying good luck before writing an examination all for who write for a good cause (writers) in short this pen is all for ordinary people with extra ordinary soul and not only this but one who buy this pen will contribute to child relief fund. so you make your future better with this penâ⬠I have chosen CELLO WRITING INTRUMENT CONT. PVT. LTD. because this is the only company in India which is catering to all the demands of Indian population, segmented in different categories. And also has 80% market share in the Writing Instrument industry. Now the first question is: Ques1. Which segments are being targeted and strategies used to influence the target segment. Ans. Cello has Indias largest range of smart looking, high-performance gel ink and ballpoint pens in different ink colours and at a variety of price points. Be it a school kid , a college student , a young professional or a senior executive, there is a Cello for every one. 1. School kids: Cello knows what are the demands and needs of a school going kid. The kids want a pen which looks good and smooth in writing as they have just opened up their account of pen after pencils. So this segment is basically the include kids and early teenagers who like CELLO ALPHA GEL For this they have contracted with distributors of school accessories to provide this gel pen in their shops. Its features which are given in the company profile are: Feather-Flo System: Ensures a feather like flow to your writing. Japanese Pigment Ink: Special ink imported from Japan. Water Resistant Ink: Special ink that doesnt smudge. At that time ADD Gel was the major competitor for Cello Alpha Gel but the companys promotional; strategy was to promote their pen in a way of ââ¬Å"COST N STYLEâ⬠ie. this pen is less costly as compared to Add gel which was the major threat to the company. And the company has contracted with distributors which then ask the students to use this pen for free in order to have an exact feel to the user that this pen is also good. And for doing this the company has bear the cost of Rs.4,15,367. But this turned to be a great success, now everybody knows about Cello Alpha gel pen. So, this was their strategy in order to attract the target market, and the distributors also contracted with schools to provide this pen as prize to their students. And for this the company gave incentives to their distributors. So these were the kind of tasks which had been done by the company in order to fertilize the sale of their product which would not been accepted by proposed customers if they did not do that at proper time. CELLO GRIPPER also cater the market of kids because the cost of this pen is very low as compared to other ball pens and as its name suggests that its ââ¬Å"GRIPâ⬠is its Uniqueness and this is a very good pen for the age group who has just started their account of using ball pen. So this pen provides help to this segment in using pen which was as simple for them because earlier they were using pencil or their usage was limited to gel pens only. And its cost is around Rs.8 which is quite affordable to this segment because this segment is not having much disposable income with them to spend. 2. COLLEGE STUDENTS: FEATURES given in the company profile: Cello Finegrip owns the very special Swiss Soft Tip that allows the pen to write soft and smooth. This elegant fine writer has the special German Fluid ink and the following features: Elasto Grip: Gives a good and comfortable grip while writing. Elegant, Slim and scratch-proof body. Click lock. Unbreakable lock. Writing length over 2000 mts. Now the company knew that this segment like to be stylish and cool thats why they have designed this kind of pen for this segment only. As its features gives us a glance of how the companies are looking at the minute things in order to make their product acceptable by the target market. Pinpoint has been introduced by cello company to target youth who like to have a free flow writing, and look smart and its price is reasonable. Preferred by most of the college going student due to its cost, flow of writing and looks. And the company also promotes this pen by the advertisement by Cricketer M.S. Dhoni and this advertisement was rated the best on-air advertisement in July, the Cello Pin Point pen ad had some help from cricketer M.S. Dhoni. The ad scored 73 on the ad reach index, with a brand recall of 93%. This survey was done by Mint Ad survey report for August Cello Pin Point Cricketer M.S. Dhoni is travelling in the team bus. Suddenly, he finds a boy dangling upside down outside his window, asking for his autograph. The boy is suspended from a bridge with a rope held by his friends. The boys pen doesnt work, so Dhoni uses his Cello Pin Point to sign. He advises the boy to use a Cello pen the next time. 3. WORKING PROFESSIONAL AND EXECUTIVE CLASS: The stylish Cello Powermaxx that has become the working professionals most preferred to the Cello Sapphire, Papersoft and Executive pens with a certain understand luxury that have become a common sight on the desks of senior executives. Theres also Cellos new range of Highlighters and markers that have carved out an enviable name for themselves in a very short time. And in order to attract this segment Cello has other strategies to do this. They have promoted this category pens by giving on internet, because this company thinks that this segment is the one which use internet extensively. In the Readers Digest (2007) it has been announced as the most trusted brand in the entire ASIA. Ques.2. Different promotional tools used and the strategy behind using these tools. Ans. Cello do PERSONAL SELLING- By personal selling by the representative of the company takes place face to face by final customer. And the cello does this when it has to promote its products with its business partner. And the strategy behind doing this is that if one has to influence the business corporate then one has to go personally and give their quotes and has to tell them that how their product would better suit them as compared to other available options. Thats the company has opted this promotion medium also. Basically what cello do, it does MASS SELLING to inform bulk of persons by advertisement. And the medium of advertisement is: By Radio advertisement: In Radio Mirchi, Big FM, 91 FM. Now the company has used this promotion tool in order to influence the mass, an the mass here the company is considering the school going segment and the college going student or we can say the youth. And this medium of promoting a product is best for attracting them towards their product because this is the segment which listens to radio the most. And this is from my view point would be the best medium in order to influence this segment. By TV Advertisements: 8 commercial TV ads are there which the company has made in order to influence the mass. And the Cello pin point advertisement has been ranked 1st by the Mint Ad survey http://www.youtube.com/watch?v=tbEHaf0naZY there are other writing instrument companies which promotes their pen through TV commercial but the edge which the Cello gets over the other is that it knows what the exact demand of the customers. This company knows that how to promote their product which would lead to a purchase by the customers. Now going through another ad http://www.youtube.com/watch?v=zJFHyV6RtO0 which gives the viewer an insight that how the exact need of them has been catered by the company, by providing the CELLO MAC GEL PEN which let one to write without the fear of drain out by the water and all that kind of stuff. So, here cello knows the need of the customers but if it didnt communicated this feature of their pen through any communication medium then how would be happen to inform the proposed customer about this new invention, which the proposed customer was starving to have. By Internet Advertisements: the company has targeted the working professional class by giving their advertisement on internet, which is commonly used by the high class people. The company think that this medium of communication would best suit them because this is the segment which spend most of its time surfing on internet. Ques.3 .Which strategy out of Pull or Push is used and why? Ans. CELLO has used both the strategy in order to promote its products: PUSH STRATEGY: If the seller makes his promotion by television or radio, its not possible for the buyer to interact with. The company is promoting its products through showing or giving its ad on TV and Radio, which means that the company is using PUSH STRATEGY. PULL STRATEGY: If the communication is made by phone or internet, the buyer has possibilities to interact with the seller. Now as I have given earlier that the company has used the internet ads in order to influence the business customers and the company is also using telecommunication medium in order to get the deals fixed regarding the quotes and other selling reasons. So, the CELLO is using both the strategies in order to have the maximum benefit which is must for every company. This company knows the demand of the time and change and upgrades its strategies accordingly; I think this is the best part of this company which leads it to have a share to 80% in the entire writing instrument market in INDIA. Ques.4. Critically Appraise the Promotional strategy of your selected brand. Ans. This company is the best till now, what I have read about it. But there are some loop holes which if which company pays attention then itll become even the more successful. B2B market: the important segment of every player in the market like: Parker is entertaining the Business Corporate like: Samsung Aventis Star NIIT American Express, Usha Titan, Wipro Birla Plus Dabur Nivea India Today Mc Dowel And Parker has used a strategy to cater this segment which providing separate brand for B2B LEXIs B2B partners are: PfizerLtd. Ranbaxy Ltd. Times of India Hindustan Lever Ltd. Tata Infotect Ltd. Procter Gamble This company also caters to the specific needs of their corporate partners LINC B2B partner are Airtel DHL Blue Dart Microsoft Music World Anderson Presto Aqua Java Reynolds promotes its products by providing: Student scholarship programs in schools Vending machines at schools and nearby places These are the features which are available or we can say that which are catered by the other companies and the area of improvement for my company which CELLO. So, even though my company is having the major market share in share in the writing Instrument industry but if it has to be successful in future and remain or even grow more it has to focus on these areas also It is using various technologies but the common man is not knowing about it, could be due to information gap ie. the company is not giving the proper information to him/her. This is another area where the company has to concentrate on. The technologies which the company is using are: InoxTip: Fibre tip technology that helps in smooth writing. LPHV: Low Pressure High Volume Technology that helps to reduce pressure on the paper. Elasto Grip: Elastic rubber grip to provide have perfect grip on the pen. Lubriflox: Used in the ball pen for free appropriate flow of ink. Lubri Gel: Used in gel pen for free appropriate flow of gel ink Feather Flow: used to reduce the weight of pens for the faster writing. These are different features which are not all highlighted in the advertisement, but can attract a larger chunk of proposed customer if the company focuses to highlight these features in their promotions strategy. The company should also focus on promoting its products by coming up with new range of gift pen which would further segment into two categories: Gifts pen for informal occasions which would be catering to the needs of youth, which would be trendy, stylish and last but not the least would be different from the regular pens. Gift pen for formal occasions which would be catering the needs of business corporate and this range should flexible enough to be customized according to needs of the proposed buyers. CELLO should also focus on print advertisement in business magazines; its a promotion media which is not properly used by this company. So, CELLO should also focus on these magazines, because these are mainly used by the working professionals and executives.
Welcome, Youââ¬â¢ve Got a Brave New World :: Brave New World
Welcome, Youââ¬â¢ve Got a Brave New World à à à à à à à à à à à à à à à à à à à à à à à à The task of predicting the future is difficult at best, yet Huxleyââ¬â¢s predictions of the future have proven to be eerily accurate in several areas. Many of Huxleyââ¬â¢s predictions are being realized today, have already been realized or will be realized in a few short years. These specific predictions, which are closely related to today are our sexual practices, an obsession with youth and beauty, the minimal role of parents and the practice of religion.à à à In Aldous Huxleyââ¬â¢s Brave New World people treat sex as a form of entertainment rather than an expression of love between a couple.à Most forms of entertainment in Brave New World somehow relate to sex.à For example the feelies are pornographic movies with a more advanced plot line and the tremendous bonus of experiencing the same things as the actors on the screen.à The government encourages sex and promiscuity among its citizens, if a person is not promiscuous they are seen as outcasts. Sex in Brave New World is not a private matter and is openly practiced.à To ensure that sexââ¬â¢s purpose is for entertainment the government makes only thirty percent of the female population fertile. This ensures that the population will not view sex as a form of reproduction because the majority are not capable of sexual reproduction. The more partners a person has the more popular the person is.à A person is discouraged from having a long-term relationship with one person.à à If they have a long term relationship their loyalty to the government and Ford is in question, as evidenced in the following excerpt: ââ¬Å"And you know how strongly the DHC objects to anything intense or long and drawn out.à Four months of Henry Foster without having another man - why, heââ¬â¢d be furious if he knewâ⬠(page #) One night-stands are common and expected. Sex is discussed openly in Brave New World. It is not seen as dirty, shameful or something to be discussed behind closed doors.à From a young age children learn about sex and contraceptives.à Children are forced to use contraceptives every time they have sex. They are encouraged to participate in sex play from a young age.à Those who do not wish to participate are taken to a psychologist for an evaluation. Religion in Brave New World is also linked to sex.
Tuesday, October 1, 2019
Ethical Issue on Do Not Resuscitate/Do Not Intubate Essay
In cases of cardiac or respiratory arrest, doctors, nurses, and other healthcare professionals conduct resuscitation, which is a medical procedure meant to restore cardiac function in such cases (The Cleveland Clinic Department of Bioethics, 2005). DNR, or ââ¬Å"do not resuscitateâ⬠is an order that prohibits resuscitation to individuals who gave the order (The Cleveland Clinic Department of Bioethics, 2005). DNR orders are often executed by patients, whether in a hospital or nursing home (NYS Department of Health). Wherever a patient may be, the DNR order prohibits medical practitioners from performing cardiopulmonary resuscitation or CPR to attempt to restore the heartbeat and breathing of a patient whose heart has stopped beating (NYS Department of Health). Similar to a DNR order is a DNI order, or a ââ¬Å"do not intubateâ⬠order. This is a separate order because essentially, resuscitation is different from intubation (WebMD, Inc. , 2007). Intubation involves the insertion of a tube through the nose or mouth to into the trachea so that the patient can breathe (WebMD, Inc. 2007). Intubation could prevent respiratory arrest or heart attack (Caring Connections & National Alliance for Hispanic Health). A personââ¬â¢s need for either intubation or resuscitation may differ depending on the circumstances, and it is possible that a person gets difficulty breathing even though his heart functions well (WebMD, Inc. , 2007). Thus, a DNR order does not always include a DNI order, and vice versa. All adults can execute or ask for a DNR order (NYS Department of Health). In certain instances, family members, friends, or representatives may also execute the DNR in behalf of the patient (NYS Department of Health). The main consideration for having a DNR ready is the fear or possibility of the failure of CPR or intubation (NYS Department of Health). The success or failure of CPR or intubation depends on many factors, including the general state of health and age of the patient (NYS Department of Health). Less healthy and ageing patients may have other conditions and frailties that could hinder the success of CPR or intubation (NYS Department of Health). Cardiac arrest can sometimes signal the shutting down process of the body, and CPR or intubation could only serve to interrupt such natural process (Caring Connections & National Alliance for Hispanic Health). Therefore, a failed resuscitation or intubation could lead to worse cases, such as brain damage (NYS Department of Health), dependency on a ventilator, or broken bones from the compression of the chest (Caring Connections & National Alliance for Hispanic Health). Thus, patients, particularly the older ones, prefer to die in relative peace rather than undergo aggressive resuscitation or intubation procedures. DNR/DNI orders are widely accepted as ethical practice (NYS Department of Health). Thus, healthcare professionals are mandated to respect such orders and refrain from giving treatment even though they feel CPR or intubation could still save the patientââ¬â¢s life. Thus, healthcare professionals, nurses, and doctors are left with few options when they face the dilemma between honoring a DNR/DNI order or his medical instinct (NYS Department of Health). First, he must follow the DNR/DNI order. Second, if he cannot follow the order, he must transfer the patientââ¬â¢s care to another doctor who would do so. Lastly, he could try to settle the dispute the soonest possible time (NYS Department of Health). There are many ethical issues relating to the execution of DNR/DNI orders. Working in acute health care setting as a nurse, this issue is an ever-present one that needs resolution. Ethical issues on this aspect revolve around the question of the right or authority to decide whether to discontinue life or prolong it. The justifications for the favorable ethical standing of DNR/DNI orders lie in the medical possibilities that are present in the given circumstances. Given the above-discussed considerations relating to health and old age, there are medical cases where CPR or intubation becomes an unwise option. The possibility of a fate worse than death, such as permanent brain damage, may not be worth pursuing, and the case might just be natureââ¬â¢s way of ending a personââ¬â¢s life (NYS Department of Health). Another justification for DNR/DNI orders from the ethical standpoint is freedom of choice. Pursuant to Kantian philosophy that gives premium on human reason and free will, the ultimate choice and control over a personââ¬â¢s life lies in himself alone, except in certain cases where he is no longer equipped with the necessary faculties to make such decisions on his own. Nursing care is directly involved with the ethical issues on this respect because they are the ones who are often faced with the dilemma between honoring a patientââ¬â¢s DNR/DNI order or following the medically justified path. Given the existing laws and rules on the matter, nurses can do nothing but follow protocol, and respect such orders when present. Ultimately, the law and the rules do not place the decision in their hands, but on the patientââ¬â¢s.
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